Tinder has been host to an array of hacks and viral marketing schemes of late, with the latest coming from a California-based programmer that’s duping men into believing they’re flirting with women. Spoiler alert: They’re actually swiping right on fellow bros.
By tweaking the app’s API, “Patrick,” was able to match straight males with other straight males. When two men liked one of his designated bait profiles, the program pitted them against each other via the fake profile, as Patrick sat back and watched the epic catfishing unfold.
The idea was inspired by his female friends who lamented over the infamously aggressive — and often rude — messages they’d receive from hopeful suitors. “The original idea was to throw that back into the face of the people doing it to see how they would react,” Patrick tells The Verge.
Unsurprisingly, many of the gentlemen remained oblivious, ignoring many of the warning signs that the person on the other end wasn’t quite who they thought. Patrick claims that 40 conversations were established within the initial 12 hours and stepped in whenever he saw in-person meetings on the horizon. Still, he tells The Verge that “When someone is so quick to meet up without any detail or know anything about the person at all — maybe it’s deserved.”