Thanks to hook-up app Tinder, the implausibility of waking up next to a celebrity is now possible. Lindsay Lohan and Scream star Jamie Kennedy are a popular few to publicly join Tinder’s community. Company CEO Sean Rad tells TIME that Tinder will soon create a verification process, like Twitter, because of its increasing high-profile interest.
Tinder first launched across college campuses from Barry Diller’s start-up company, IAC in 2012. The app houses 750 million profile ratings and more than 10 million matches per day. While normally Tinder requires a Facebook account to create a profile, the verification feature will allow Tinder’s celebrities to access the app without Facebook. Apparently celebrities are having difficulty meeting “normal people.”
“We’ve had celebrities reach out to us frequently throughout the last year, sort of calling out various frustrations convincing users that they were actually who they are,” Rad told TIME. “One impediment is that sometimes their Facebook accounts, which we pull information from, includes different names than their actual likeness… So [celebrities] were asking for the ability to modify their Tinder name and maybe have a verified badge.”
The swiping feature on Tinder makes filtering through candidates easier. Simply “swipe left” if you are uninterested or “swipe right” if you are. However, both partners must “swipe right” to communicate with one another. To ensure a right swipe, the app advises to show your best self by uploading multiple images and steering clear of being “too deep” in your description. Justin Mateen, Tinder’s chief marketing officer, told THR that this double opt-in system “gives them (the stars) the control to filter through the noise and communicate with people they want to know.”
~ HookUp App Tinder Gives Verified Accounts for Celebrities ~