Snoop Dogg and partner Ted Chung announced plans for Merry Jane, a marijuana lifestyle media platform, onstage at TechCrunch Disrupt in San Francisco this week. The rapper and unofficial spokesperson for all things cannabis described his latest venture as “the encyclopedia to the cannabis world.”
The concept is ambitious, yet brilliant in its approach to become “the center of cannabis and pop culture” by providing breaking news within the industry, a database of strains paired with a dispensary mapping service, exclusive interviews, content created by the likes of Seth Rogen and Miley Cyrus, and original video content, including a series title Deflowered, where you can watch people share intimate experiences while getting high.
Snoop describes Merry Jane as ‘the encyclopedia to the cannabis world.’
Leading up to the October launch, Merry Jane is inviting 420 subscribers a day to check out its beta version.
As for the obvious question, Why weed, Snoop? “I enjoy it for medical reasons and it’s a peace situation for me,” he answered. “I always see beautiful things around me.”
Of course, the site won’t be want for its fair share of advertising. “Advertising is definitely part of the plan,” said cofounder Ted Chung, and explained their priority to create a unique space for the cannabis industry to flourish.
“We’d be a better world if everyone comes out of the closet and admits they like to smoke,” said Snoop. “My name is Snoop Dogg, and I’m a stoner.”